Social Media Marketing World 2019 (#SMMW19) gathered experts and businesses to discuss the latest trends. The event emphasized simplicity and video content as the most effective strategies. These insights guide brands in adapting to social media’s evolving landscape.

mantram smmw

1. Focus on One-on-One Communication

Brands should create content for a specific audience persona. Personalization fosters engagement. Speaking to one person makes messages more relatable, which attracts a larger audience.

2. Video Content Outperforms Other Formats

Video dominates across platforms. Native video generates higher engagement than static posts. The most effective platforms include:

  • Facebook Live and Facebook Native Video
  • Instagram Live and Instagram Stories
  • LinkedIn Native Video
  • Twitter Live and Twitter Native Video

Short videos—under 30 seconds—perform best. Even simple animations or moving images outshine text posts. A recommended content mix for Facebook includes:

  • 70% Video
  • 20% Images
  • 10% Links or Text Updates

3. Build and Engage Communities

Brands thrive in niche communities. Facebook Groups, Messenger, and Direct Messages (DMs) provide direct interaction channels. Social media success depends on fostering engagement within these communities.

4. Humanize the Brand

People trust people, not logos. Showcasing the individuals behind a brand builds credibility. Customers connect better with personalized stories and behind-the-scenes content.

5. Authenticity Wins Trust

Audiences value real experiences. Brands should share both successes and challenges. Transparency strengthens relationships and keeps engagement high.

6. Provide Value Before Selling

Marketing should focus on helping before selling. Offering solutions, education, or insights builds trust. Businesses that prioritize value stand out in a crowded space.

7. Storytelling Enhances Engagement

Stories captivate audiences. Whether through Instagram and Facebook Stories or traditional posts, brands should share content that inspires, informs, or entertains.

8. Specialization Increases Impact

Broad marketing efforts dilute results. Brands should focus on a specific niche and establish expertise. A targeted approach leads to stronger connections and higher engagement.

9. Apply the 90:10 Rule

Success comes from focusing efforts. Brands should dedicate 90% of their time to a primary platform, audience, or content strategy. The remaining 10% should go toward experimentation and testing new trends.

Conclusion

#SMMW19 highlighted the power of personalization, video, and community engagement. Social media success comes from building trust, focusing on niche audiences, and prioritizing valuable content. Businesses that simplify their strategy and connect authentically will drive better results.

This message truly reflects what MantraM stands for and where we’re headed—empowering entrepreneurs and small businesses to discover their purpose, define their digital blueprint, and uncover their unique Mantra.

Last Updated on April 30, 2025