How to Get More Followers on Instagram with Facebook Ads

Growing an Instagram following takes time. Organic strategies work, but Facebook (Meta) Ads provide a faster way to attract followers. This guide explains how to use Facebook Ads effectively to increase Instagram followers and improve audience engagement.

Setting Up a Facebook Ads Account

A Meta Business Suite account is required for Instagram ad campaigns. This platform helps businesses manage Facebook and Instagram advertising efficiently.

How to Set Up an Ad Account

1. Create an Account – Visit business.facebook.com and follow the steps.
2. Enter Business Information – Add company name, email, and contact details.
3. Configure Payment Settings – Set up billing for ad spending.

Once the account is active, businesses can launch Instagram follower campaigns using Facebook Ads Manager.

Using Facebook Ads to Grow Instagram Followers

1. Run Traffic Campaigns to Drive Instagram Visits

Directing traffic to an Instagram profile is the fastest way to increase Instagram followers. Follow these steps:

• Set the campaign objective to “Instagram profile visits”.
• Use the Instagram profile URL as the landing page.
• Select Instagram-only ad placements to target the right audience.
• Run lookalike audiences based on existing followers.

Facebook Ads Manager does not track new followers directly. Instead, monitor engagement and traffic analytics to refine targeting.

2. Encourage Engagement to Increase Followers

More engagement leads to more followers. People are more likely to follow an active and engaging Instagram account.

To boost engagement:

• Promote high-performing organic posts through paid ads.
• Run interaction-based campaigns to drive likes, comments, and shares.
• Improve profile aesthetics to attract new visitors.

Tracking cost per engagement, comments, and likes helps refine ad strategies.

3. Use High-Quality Creative Content

Instagram is a visual platform, so compelling ad content is essential.

Best practices for Instagram ad creatives:

• Use visually engaging images and videos.
• Avoid generic or overly promotional content.
• Create short-form videos (Reels, TikTok-style clips).
• Showcase brand personality with authentic content.

Well-designed ads increase engagement and follower conversion rates.

4. Track Growth and Adjust Strategies

Facebook Ads Manager does not track follower growth directly. Businesses must monitor Instagram metrics manually.

How to measure success:

• Track daily follower changes during the campaign.
• Compare follower trends with ad optimizations.
• Adjust budget, targeting, and creatives based on performance.

Frequent adjustments improve results over time.

Additional Strategies for Organic Growth

Facebook Ads accelerate Instagram follower acquisition, but organic strategies help maintain long-term growth.

Engage with Existing Audiences

• Encourage customers and followers to connect on Instagram.
• Display the Instagram handle on websites, emails, and promotional materials.

Interact with Similar Accounts

• Follow and engage with industry leaders, influencers, and potential followers.
• Use targeted hashtags to increase discoverability.

Optimize Content for Discovery

• Post at least three times per week to stay active.
• Use hashtags, location tags, and account mentions to reach a broader audience.
• Tag relevant accounts for cross-promotion.

Run Contests and Giveaways

Contests encourage users to follow, like, and share content, leading to quick follower growth.

Conclusion

Using Facebook Ads to increase Instagram followers works when done right. Businesses should run traffic campaigns, drive engagement, create strong content, and monitor performance. Combining paid ads with organic growth strategies ensures steady Instagram audience growth and higher engagement.

Ready to take your Instagram growth to the next level? Call us at (469) 827-7641 or send us an email and let our experts craft a results-driven ad strategy tailored to your brand.

Last Updated on April 29, 2025