Web accessibility ensures that all users, regardless of ability, can use a website. It allows people with disabilities, those in low-bandwidth areas, and older users with changing abilities to navigate and interact with content. Making a website accessible improves user experience, reduces legal risks, and expands a business’s reach.

What Is Website Accessibility?

Website accessibility means designing and developing websites so that everyone can perceive, understand, and navigate them. It ensures equal access for people with disabilities and enhances usability for all users.

The Web Content Accessibility Guidelines (WCAG) 2.1, created by the World Wide Web Consortium (W3C), outline standards for accessibility. These guidelines help businesses create websites that accommodate people with disabilities, who make up 20–25% of the global population.

Who Benefits from Website Accessibility?

Website accessibility helps several groups:

1. People with Visual Impairments

Users with visual impairments rely on screen readers. Websites must:

  • Provide alternative text for images.
  • Use high-contrast color schemes.
  • Support screen readers and assistive technologies.

2. People with Motor Impairments

Some users cannot use a mouse and rely on keyboard navigation. Websites must:

  • Ensure all features work with a keyboard.
  • Offer clear focus indicators.
  • Provide shortcuts for quick navigation.

3. People with Epilepsy or Color Blindness

Certain design elements can trigger seizures or create confusion for color-blind users. Websites must:

  • Avoid flashing images.
  • Use symbols and text along with color to convey meaning.

4. People with Cognitive and Learning Disabilities

Complex designs and unclear content make navigation difficult. Websites must:

  • Use clear, simple language.
  • Keep layouts consistent.
  • Avoid unnecessary distractions.

Why Website Accessibility Matters

An accessible website benefits both users and businesses.

1. Reduces Legal Risks

Many countries have laws requiring digital accessibility. In 2021, Non-compliance can lead to lawsuits and an averaged of $30,000 fine for inaccessible websites.

2. Boosts Website Performance

More accessible websites attract more visitors and improve engagement. They also rank higher in search engine results.

3. Builds a Stronger Brand

A commitment to accessibility signals social responsibility. Businesses that implement accessibility measures can publish an accessibility statement, enhancing credibility.

4. Expands Audience Reach

Around 15% of the global population has a disability. Making a website accessible allows businesses to serve this audience and increase traffic.

5. Improves SEO

Accessible websites use semantic HTML, which also boosts search engine rankings.

6. Increases Content Engagement

People with disabilities represent a large, often-overlooked market. Making content accessible brings in more users and potential customers.

Conclusion

Website accessibility is essential for businesses and users. It ensures inclusivity, reduces legal risks, and improves site performance. Following WCAG 2.1 guidelines creates a better user experience for everyone. Businesses looking to improve accessibility can explore resources from the Web Accessibility Initiative (WAI) to learn more.

Make accessibility a priority for your business. Call (469) 827-7641 or email MantraM Digital to create a website experience that works for everyone.

Last Updated on April 30, 2025